This was NOT who I was put on this earth to be.
That night, I stayed up all night looking for a solution...
I knew I wouldn't find it at the university I was attending.
The ONLY way I'd get myself out of this situation...and finally make it in my business...would be to get access to the right people with the right information.
So, I did what any responsible 20-year-old with no money would do...and I got a credit card with a $500 spending limit.
I couldn't wait for 9am to hit...so I could buy my ticket out of this mess.
...and I did.
I headed straight to Barnes & Noble, and (literally) filled up an entire shopping cart full of books.
Business books, everything I could get my hands on...
Sales, marketing, management, accounting...I didn't know what I was buying.
But, I knew I was buying knowledge and, more importantly, access to information I couldn't get anywhere else.
No amount of surfing the web or asking my neighbors or friends for advice would come close.
...and I REALLY dove in.
No more "kinda do it on the side" stuff.
I'm going to do this the RIGHT way, I said to myself.
Over the next 6 months, everything changed for me.
I read more books in that period of time than I had my entire life, to that point.
...and I made a conscious decision: I'm going to work with ONLY the right clients, with deep pockets.
I'm going to blow them away with value.
I'm going to make more money than I thought possible, without slaving away.
I've tried going through courses and all sorts of stuff that flat-out didn't work.
So I put in the work.
I worked, and I worked.
And I did it.
Using all that knowledge, before I graduated, I became one of the highest paid freelance copywriters on all of oDesk (now Upwork), and helped one of my clients, a guy named Mike from Ohio, go from $50k/mo (which isn't bad, mind you) to over $3mil/month.
My senior year, last semester before graduation, I was sitting in class making $337,531 as a freelance copywriter...
...for perspective, that's more than all the other kids in the entire class...PLUS the professor, combined.
In fact, that's more than ANYBODY ELSE in the ENTIRE university was making (yes, even the chancellor).
In 12 months, I went from getting my card declined at Taco Bell for a $6.11 order, to getting INSANE results for my clients...which propelled ME to make more money than I ever thought possible...
It was amazing.
But...I worked DARN hard for that.
Like, 80 hour weeks, every single week.
Fast forward about a decade, and I'm making way MORE money with way LESS time invested.
You can make a million or ten million by killing yourself, sure.
Or, you can do what I've done...and make a few adjustments to blow everything up...withOUT you having to personally work any harder (in fact, you actually work LESS by making these adjustments).
Way, way smarter moves.
It's like chess.
You play it at first, and get wrecked by your opponent.
Then you play some more, and get beat a little bit less.
As you play, if you're smart, you start to pick up on the moves your opponents are making.
You store them up in your "memory bank", and use them on the next match.
After a while, you're really darn good.
You've seen it all, you know exactly what moves to make.
It's no longer difficult.
You're an expert.
You're the man...or woman.
You're in control.
Add that to the fact that you'll be able to snap your fingers and get your perfect customers/clients/patients...basically at-will...like myself, Dean, Amanda, Dan, Myron, and more.
It's like having a machine that you can turn on and off any time you need more sales.
Wouldn't that be pretty sweet to have?
Here's why that's so important...
I was sick of producing fantastic products or having a killer service, working so incredibly hard to get results for my customers, yet having bad customers (who were impossible to please) who didn't appreciate me and ruined it.
...or, watching my competitors (who weren't even CLOSE to as good as me) snatch up the eyeballs and buyers...
I also was sick of the frustration of having to constantly chase the next opportunity.
Google Adwords that.
Just waiting for the next shiny object to come and go.
...and all the time, effort, and money I put into the last one vanishes, overnight.
All because of the next algorithm change or TOS update.
Not cool, is it?
I need stability.
Not just that, but sustainability.
So I did something about it.
I figured it out.
It took me ten years.
Now, I have a system in place that I can literally push "go" and pump out new, perfect customers who are AMAZING to sell to.
They've got deep pockets.
They don't bitch.
They buy everything.
I don't even have to sell.
I'll prove it.
Let's say we were trying to sell a product that's pretty terrible for people, meaning it does damage to them...
Also, they don't enjoy taking it AND it gives them long-term problems.
Plus, why don't we say our product cost us $3 to make, and we sold it for $500...and our buyers knew about the egregious markups.